This month, Harvard Business Review is conducting an online forum titled ‘What Does Business Owe the World?’:
The forum is designed to complement the lead story in the April, 2010 issue of HBR titled ‘Leadership in the Age of Transparency’:
“We believe managers need to think about social responsibility in terms of externalities. Externalities is an economics term which, as the link above tells you, is "an effect of a purchase or use decision by one set of parties on others who did not have a choice and whose interests were not taken into account. We believe companies that want to be seen as responsible should begin by addressing their externalities. They should take ownership of their impact. And, because attempting to so will put quite a lot on their plates, their efforts should probably end there as well.”
In conjunction with the publication of the second edition of Strategic CSR, Bill and I were approached to write something for the forum. I thought you might be interested to see what I came up with and how it was received on the site:
Have a good weekend.
Bill Werther & David Chandler
Strategic Corporate Social Responsibility
© Sage Publications, 2006