The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu.

Friday, November 2, 2007

Strategic CSR - Accountability

The article in the url link below features the Top 10 from a ranking of the world’s largest 100 firms in terms of “the quality of their commitment to social and environmental goals.” To create the ranking, Fortune partnered with AccountAbility and CSRNetwork—organizations that are leading the effort to create a meaningful, standardized method of assessing a firm’s CSR profile that allows comparison among different firms in different industries and cultures (Issues: Auditing CSR, p94). Below is the summary report for BP, which is the top firm ranked, in spite of recent troubles:

1. BP
Accountability score: 75.2
2006 rank: 2
Global 500 rank: 4

“The world's second-biggest company reclaims the top spot on our list from Vodafone, the leader on last year's list. BP has led its industry in the research and development of wind, solar, and carbon-dioxide sequestration technologies. But new CEO Tony Hayward's core focus is getting new oil and gas projects online, like fields in Azerbaijan, Angola, Indonesia, and the Gulf of Mexico. That pleases shareholders and helps to lower prices for consumers through increased supply - a goal BP considers a core part of its social responsibility. Despite two years of major accidents - a pipeline spill in 2006 and a refinery explosion in 2005 - BP earned points for replacing several executives at those businesses.”

Have a good weekend.
Dave

Bill Werther & David Chandler
Strategic Corporate Social Responsibility
© Sage Publications, 2006
http://www.sagepub.com/Werther

ACCOUNTING FOR ACCOUNTABILITY 10 Most 'Accountable' Companies
Fortune partnered with AccountAbility and CSRnetwork to rank the world's 100 largest corporations by the quality of their commitment to social and environmental goals.
CNNMoney.com
http://money.cnn.com/galleries/2007/fortune/0710/gallery.accountability.fortune/index.html