The article in the url below reports on a survey that is being conducted by Vanity Fair Magazine and the 60 Minutes TV show—what they are calling “a monthly survey of the American consciousness.” The lead finding that the NYT decided to lead with represents an interesting sign of the times:
“The first survey, unveiled on ''60 Minutes'' and CBSNews.com on Sunday, reports that respondents overwhelmingly selected Wal-Mart as the best corporate symbol of America today. Wal-Mart was selected by 48 percent of respondents, while the first runner-up, Google, was selected by only 15 percent. The other options were Microsoft, the N.F.L. and Goldman Sachs.”
Equally interesting, at least in terms of representing society’s priorities, is the response to the question:
“''Which of these men would you most like to trade places with for a week: George Clooney, Barack Obama, Tom Brady, or Bruce Springsteen?'' (Mr. Clooney narrowly topped Mr. Obama.)”
Have a good weekend.
David
Bill Werther & David Chandler
Strategic Corporate Social Responsibility
© Sage Publications, 2006
Vanity Fair and '60 Minutes' Are Polling the People
By BRIAN STELTER
476 words
28 September 2009
Late Edition - Final
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