The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu.

Wednesday, September 15, 2010

Strategic CSR - Nike

I thought it was both interesting and promising that in Fast Company Magazine’s 2010 list of ‘The 100 Most Creative People in Business’ earlier this year (in the article in the url below), Hannah Jones, Nike’s VP of Sustainable Business and Innovation, was #8:

She has paired Nike with NASA and venture capitalists to address water shortages; with Creative Commons to launch GreenXchange, a platform for companies to share green intellectual property; and with PopTech to create an Open Collaboration Lab for scientists and engineers. "We need to get to a place," Jones says, "where businesses leverage renewable energy, do not produce waste, and have clean water coming in and clean water coming out.”
It was great that a CSR officer should be recognized and is, no doubt, a reflection of Jones’ abilities. It also, however, reinforced in me how far Nike has evolved since its sweatshop troubles of the 1990s and, today, helps establish best practice in relation to sustainable business.

Take care
David

Bill Werther & David Chandler
Strategic Corporate Social Responsibility: Stakeholders in a Global Environment (2e)
© Sage Publications, 2011
http://www.sagepub.com/strategiccsr2e/

Instructor Teaching Site: http://www.sagepub.com/strategiccsr/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/

Fast Company Magazine
The 100 Most Creative People in Business 2010
#8 Hannah Jones: VP of Sustainable Business and Innovation (Nike)
By: Danielle Sacks

Issue 146 , June 2010
Page 75
http://www.fastcompany.com/100/2010/08/hannah-jones
Posted by David Chandler at 11:42 AM