The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu


Friday, October 16, 2015

Strategic CSR - Logos

If you think branding is easy, a quick look through the failed logos presented in the article in the url below should be a good reminder that it is surprisingly easy to screw things up. A good example is this logo advertising maple syrup from the state of Vermont:
 
 
No doubt these logos went through various stages of review. In spite of this, it is quite stunning how the creators failed to see what is obvious in hindsight. Clearly, many of the examples provided should have been caught ahead of time, such as this example of the logo for Sun Rise Sushi (a sun rising behind a Japanese temple or tea house):
 
 
For others, it only became apparent how inappropriate they are subsequently, such as the 1973 logo for the Catholic Church's Archdiocesan Youth Commission:
 
 
For the full article containing all the examples, see the url below.
 
Have a good weekend
David
 
David Chandler & Bill Werther
 
Instructor Teaching and Student Study Site: http://www.sagepub.com/chandler3e/
Strategic CSR Simulation: http://www.strategiccsrsim.com/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/
 
 
The 15 Worst Corporate Logo Fails
By Laura Sampler and Aaron Taube
January 11, 2014
Business Insider