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Friday, March 4, 2016

Strategic CSR - Starbucks

The article in the url below suggests an interesting proposition -- that CEO pay should be converted into quantities of the firm's own product in order to better relate to the huge numbers often involved. The article illustrates this idea following the recent announcement of a slight cut in Howard Schultz's pay at Starbucks:
"Starbucks Corp. Chief Executive Officer Howard Schultz received $20.1 million in reported compensation last year, the Seattle-based company said in a filing Monday, down from $21.5 million in 2014. Measured in his favorite beverage, the value of his pay is enough to buy almost 9 million espresso macchiatos -- or 24,400 each day for a year."
That's a lot of coffee!
Have a good weekend
David Chandler & Bill Werther
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Starbucks' Schultz is Paid the Equivalent of Nine Million Espresso Macchiatos
By Anders Melin
January 26, 2016
Bloomberg Businessweek