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Friday, September 30, 2016

Strategic CSR - Coca-Cola

Recently, Coca-Cola released a full-page ad making a bold claim:
"To commemorate Coca-Cola achieving our 2020 water replenishment goal five years early — and becoming the first Fortune 500 company to hit such an aggressive target – we published this full-page ad in The New York Times on Aug. 29, 2016."
Specifically, the ad claims that:
"Working with our bottling partners and organizations across government, civil society and the private sector, Coca-Cola exceeded our goal of giving back to communities and nature the equivalent of all the water we use in our beverages and their production."
In other words, Coke is announcing it is now water-neutral. Of course, it still draws water from virgin resources, but it claims that it makes-up an equivalent amount through water conservation programs, run both by itself and other organizations. Coke also claims that the offset has been verified by "third-party assessors." If true, this is an important step forward by a company that is a water-intensive as Coke. The ad can be seen here:
Have a good weekend.
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