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Friday, November 11, 2016

Strategic CSR - McDonald's

Anyone who has worked in the restaurant industry knows that many chefs like fast-food. The article in the url below challenges some of the best chefs in the world to apply their discerning palates to identify which fast food chain is getting it right (or at least, less wrong). The results indicate the scale of the challenge facing McDonald's as the fast-food industry responds to consumer demands for healthier (yet, good tasting and cheap) meals. While different chefs liked different chains, it seems that none of them think McDonald's food is worth eating:
"At the airport. En route to another critical meeting. Fast food is everywhere, and unavoidable. Even celebrity chefs producing the world's most-praised meals have an occasional hankering. So where do they get their fix? We asked them, and alongside the predictable Shake Shack and KFC were some surprising results. More were notable by their absence. We're looking at you, McDonald's."
The range of fast-food outlets selected is impressive. In terms of burgers, Shake Shack and In-N-Out Burger both get mentioned twice, while Five Guys also gets noted. As the quote indicates, however, McDonald's is notable by its absence from consideration.
Hope you all have a good weekend.
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The Best Fast Food, Picked by the World's Top Chefs
By Richard Vines
July 21, 2016
Bloomberg Businessweek