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Friday, February 16, 2018

Strategic CSR - Girl Scout cookies

The article in the url below discusses the value to Girl Scouts in selling cookies to raise funds – an annual ritual here in the U.S.:
"Selling Girl Scout cookies is meant to accomplish more than just distributing Samoas and Thin Mints to the world. Ideally, the girls would learn about setting goals, teamwork, money management and communicating with adults, among other things."
But come on, it is also about sales, right? And for that, you need to demonstrate true entrepreneurial spirit – the key is to identify those customers who are most likely to have the greatest demand:
"If the girls can develop some business acumen, all the better. And one young scout in San Diego has received nationwide plaudits for her shrewd entrepreneurial sense, setting up shop last week outside a marijuana dispensary. The girl … sold more than 300 boxes in six hours, her father told ABC 10. Boxes now sell for as much as $5 in parts of the country, so she probably raised more than $1,500. Yes, there's money in the munchies."
While this Girl Scout clearly has a bright future ahead of her, the Girl Scouts organization is struggling as to how best to respond:
"While some have praised the plucky scout for figuring out where the demand would probably be, the Girl Scouts organization has been wrestling with how to handle marijuana-adjacent sales as more states have legalized the drug. … There are no nationwide policies related to marijuana dispensaries."
Have a good weekend
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Girl Scout Has Lesson In Business For Us All
By Daniel Victor
February 9, 2018
The New York Times
Late Edition – Final