Leave it to Patagonia to fight the good fight. I love the fact that this firm is run more like a social activist organization than a for-profit corporation:
"Outdoor clothing company Patagonia Inc. has committed the $10 million it saved from federal tax cuts championed by President Donald Trump to nonprofit groups who work on conservation and climate issues."
And the justification demonstrates the firm's commitment to the greater good. According to the firm's CEO, Rose Marcario:
"'Taxes protect the most vulnerable in our society, our public lands and other life-giving resources,' she wrote. 'In spite of this, the Trump administration initiated a corporate tax cut, threatening these services at the expense of our planet.'"
Patagonia is the ultimate anti-profit firm that seems to make money in spite of itself:
"Patagonia has linked its brand with conservation, such as its 2011 Black Friday advertisement telling consumers not to engage in empty consumption by purchasing its jackets. In 2017, it launched a program called 'Worn Wear,' which allows customers to pay for repairs to old items or trade them in for store credit."
Now, if we could just get more customers to invest in the Patagonia business model by shopping there, we might be working towards a more sustainable economy.
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Patagonia Donates $10 Million Trump Tax Savings to Green Groups
By Eric Roston
November 29, 2018