The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu.

Thursday, August 29, 2019

Strategic CSR - Dementia

Here is a story to brighten your day. The article in the url below reports the opening of a restaurant in Tokyo named the 'Restaurant of Mistaken Orders.' The restaurant was named this way because all the servers are patients dealing with dementia who, as the restaurant acknowledges, may get your order wrong:
 
"If you've ever been to Japan, you'll know that in Japanese restaurants, mistakes are not made. … But as its name suggests, the Tokyo pop-up Restaurant of Mistaken Orders does things a bit differently. 'You might think it's crazy. A restaurant that can't even get your order right,' says its English introduction page. 'All of our servers are people living with dementia. They may, or may not, get your order right.'"
 
The restaurant released a video promoting what it does and the purpose behind it: https://youtu.be/su34Gx-STQk
 
As you will see if you watch the video, the food is good and the atmosphere is happy and, for the vast majority of customers, if you are worried about getting the wrong order, you are clearly missing the point:
 
"37% of orders were mistaken, but 99% of customers said they were happy."
 
Here is a longer version of the video: https://youtu.be/6D8uPmWUQRc
 
Have a good weekend
David
 
David Chandler
© Sage Publications, 2020
 
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The Restaurant of Mistaken Orders: A Tokyo Restaurant Where All the Servers Are People Living with Dementia
By Colin Marshall
August 21, 2019
Open Culture