Recently, I have made an effort to reduce the amount of milk that I consume and have started using oat milk, instead. This is not for medical or allergy reasons, I just thought it was a good idea to reduce my dairy intake and I really like the taste of Oatly. From the firm's website (https://www.oatly.com/int/about-oatly):
"Our sole purpose as a company is to make it easy for people to turn what they eat and drink into personal moments of healthy joy without recklessly taxing the planet's resources in the process. Oatly was founded back in the 1990s and is based on Swedish research from Lund University. The company's patented enzyme technology copies nature's own process and turns fiber rich oats into nutritional liquid food that is perfectly designed for humans. Today, the Swedish company remains independent and dedicated to upgrading the lives of individuals and the general well being of the planet through a lineup of original oat drinks."
In other words, not only is Oatly a good product, but I also like the company. Here is its mission/vision statement that is printed on every carton under the heading "Here's what we believe":
"Most companies think having a strong opinion means scaring away customers who think differently. We think it's a good way to make some new friends. For the record, we believe we should eat stuff we can grow instead of growing stuff to feed animals and then eat them. Everybody – regardless of spiritual beliefs, birth country, race, gender, sexual orientation or color of their nail polish – is of equal worth. The reckless pursuit of profits without any consideration for the well-being of the planet and the humans that live here should be considered a crime. Companies have as much responsibility as politicians for building a society the rest of the world can admire."
Good stuff, both ideologically and nutritionally, which we all need at the moment.
Take care
David
David Chandler
© Sage Publications, 2020
Instructor Teaching and Student Study Site: https://study.sagepub.com/chandler5e
Strategic CSR Simulation: http://www.strategiccsrsim.com/
The library of CSR Newsletters are archived at: https://strategiccsr-sage.blogspot.com/
