The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

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Monday, May 11, 2020

Strategic CSR - Sustainable Value Creation

This is the last CSR Newsletter of the Spring semester.
Have a great summer and I will see you in the Fall!
Over the summer, I am happy to announce I will have a new book published by Routledge, titled Sustainable Value Creation. The book's website was recently launched:
This is the second edition of a book that I had previously published as part of the UN PRME book series at Business Expert Press. It is much shorter than my Sage book and not a traditional textbook format. I use it in my Executive MBA course and find the shorter format works well. The cover is below and the TOC is below that, FYI. If anyone has any questions, please let me know.
Hope you all have a great summer.
Take care
David Chandler
© Sage Publications, 2020
Instructor Teaching and Student Study Site: 
Strategic CSR Simulation:
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Sustainable Value Creation: ToC
Introduction:  Corporate Social Responsibility
  • Defining CSR
  • Measuring CSR
  • Profiting from CSR
  • Sustainable Value Creation

Principle I:  Business is social progress
  • For-profit firms
  • Business is ethical and moral
  • Self-interest and public interest

Principle 2:  Shareholders do not own the firm
  • Limited liability
  • A legal person
  • The business judgment rule
  • Stakeholders, not shareholder

Principle 3:  Prioritizing competing stakeholder interests is difficult
  • Stakeholder theory
  • Prioritizing stakeholders
  • A decision-making model

Principle 4:  CSR is a stakeholder responsibility
  • Corporate social responsibility
  • Corporate stakeholder responsibility
  • Stakeholder democracy 

Principle 5:  Market-based solutions are optimal
  • Imperfect markets
  • Unintended consequences
  • Behavioral economics

Principle 6:  Profit = total value
  • Economic value + social value
  • Profit optimization
  • Production value and consumption value

Principle 7:  The free market is not free
  • Free markets
  • Externalities
  • Lifecycle pricing

Principle 8:  Only business can save the planet
  • Sustainability
  • Waste
  • Materialism
  • Scale

Principle 9:  Value creation is not a choice
  • Not philanthropy, but core operations
  • Not caring capitalism, but market capitalism
  • Not sharing value, but creating value

Principle I0:  The business of business is business
  • Milton Friedman
  • The purpose of the firm

Conclusion:  Sustainable Value Creation
  • Defining SVC
  • Enlightened management
  • Final thoughts