As the article in the url below reminds us, you have to love Yvon Chouinard:
"Patagonia's founder, Yvon Chouinard, isn't afraid to get political. The outdoor clothing and gear company has a long history of environmental activism, but as the world falls deeper and deeper into a harmful climate crisis, Chouinard feels it's imperative to call out climate deniers who hold positions of power. Bluntly."
How blunt exactly?
"In addition to providing election resources and encouraging people to vote for climate leaders, Chouinard is also making Patagonia's political stance crystal clear with the slogan, 'Vote The Assholes Out.'"
And they are integrating the slogan into their product design. Specifically, they are adding it to some of their apparel labels:
The tags were only added to a specific line of clothing, which itself is part of the message:
"'They were added to our 2020 Men's and Women's Regenerative Organic Stand-Up Shorts because we have been standing up to climate deniers for almost as long as we've been making those shorts,' [Patagonia spokesperson Corley] Kenna wrote."
Patagonia has long promoted good democracy practices – not only encouraging its employees to surf, but also to vote (e.g., see Strategic CSR – Patagonia). Given the firm's political battles over the past 4 years or so, it is perhaps not surprising that Chouinard has had enough and is no longer just telling people to vote, but telling them which way they should vote.
