Strategic Corporate Social Responsibility: Strategic CSR

Tuesday, February 15, 2022

Strategic CSR - EVs in 2022

The article in the url below is interesting simply because it reflects the level of innovation currently going on in the automobile industry and, of course, how much EVs have moved the market in a relatively short period of time:

"This year, the U.S. market is about to see its options for electric vehicles more than double. Thirty entirely new models are poised to hit the streets, according to researcher IHS Markit, mostly created by luxury brands such as Cadillac, Lincoln, and Polestar. And unlike most of the EV standard-bearers to date, the next generation will arrive in the size Americans tend to like: extra large."

Apparently, the new models "include at least 14 SUVs, a van, and four pickups," the most notable of which is "a battery-powered version of Ford's F-150, the country's bestselling vehicle for decades." Given the expanded range of options and increasing comfort that consumers seem to have with the growing range of batteries, sales are expected to increase in proportion. The only constraint, it seems, is going to be the ability of the global supply chain to deliver these vehicles to market:

"IHS estimates that 1 in 20 American buyers this year will pick a fully electric vehicle—almost 1 million machines—if the supplies hold out. 'It's going to be a matter of what can be built,' says analyst Michael Fiske, 'not what can be sold.'"

The chart accompanying the article illustrates those known models due to come to market, along with the driving range on a full battery: