The article in the url below presents what seemed like a good idea on the surface:
"A few years ago, software billionaire Marc Benioff launched a wildly ambitious plan: Plant or protect 1 trillion trees by 2030."
As a result, there has been a lot of traction:
"The initiative, 1t.org, has gotten some of the world's biggest companies and governments to promise to spend time and money planting trees and saving forests."
But, as experience tends to demonstrate (and so often seems to be the case with attempts to combat climate change with a silver bullet) – good ideas are easy; it is implementation that is difficult:
"But four years (and one pandemic) later, the number of trees pledged to 1t.org amounts to less than 15% of 1 trillion."
The result:
"… with flexible rules on who can pledge what, and little accountability, it's impossible to know how many trees the project has actually planted or saved so far."
Good intentions alone will not be sufficient to get us out of this mess.
Take care
David
David Chandler
© Sage Publications, 2023
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A Billionaire Wanted to Save 1 Trillion Trees by 2030. It's Not Going Great
By Sophie Alexander
May 3, 2024
Bloomberg
