The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu.

Friday, August 31, 2012

Strategic CSR - Co.Exist

Fast Company Magazine has developed an extensive library of CSR and sustainability-related articles from its archives (http://www.fastcoexist.com/). The range of articles is significant, but all focused around the website’s central theme:

This site is focused on groundbreaking innovation, innovation that’s going to change the way we live and the resources we use. We’re for brash and creative solutions, that make everyone rich while helping the people of the world lead lovely, clean, and fulfilling lives. … Those are the kinds of stories you’ll find here. Stories about world-changing innovations that are going to alter the way we live for the better in the next year--and over the next 100 years--in ways you can’t yet imagine. We’re going to fix things, no matter what it takes. But enough with being polite. It’s time to kick down the doors to find a solution.

More than enough here to sustain a career’s worth of investigation and creative thought.

Have a good weekend
David


Instructor Teaching Site: http://www.sagepub.com/strategiccsr/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/

Wednesday, August 29, 2012

Strategic CSR - Life

The article in the url below is refreshing. It is an open letter to the graduating university class of 2012. The opening couple of sentences set the tone—that of a man who has just read through a lot of resumes:

Dear Class of 2012: Allow me to be the first one not to congratulate you. Through exertions that—let's be honest—were probably less than heroic, most of you have spent the last few years getting inflated grades in useless subjects in order to obtain a debased degree.

Skipping over the political jabs (this is the WSJ op-ed page, after all), the author’s message boils down to four “facts”:
  • Fact One is that, in our "knowledge-based" economy, knowledge counts. Yet here you are, probably the least knowledgeable graduating class in history.
  • Fact Two: Your competition is global. Shape up. … In places like Ireland, France, India and Spain, your most talented and ambitious peers are graduating … . Unlike you, they probably speak several languages. They may also have a degree in a hard science or engineering.
  • Fact Three: Your prospective employers can smell BS from miles away. … To read through your CVs, dear graduates, is to be assaulted by endless Advertisements for Myself.
  • Fact Four: There will always be a market for people who can [think for themselves].

The author uses the example of an intern he interviewed recently as an example of the exemplary student:

No doubt some of you have overcome real hardships or taken real degrees. A couple of years ago I hired a summer intern from West Point. She came to the office directly from weeks of field exercises in which she kept a bulletproof vest on at all times, even while sleeping. She writes brilliantly and is as self-effacing as she is accomplished. Now she's in Afghanistan fighting the Taliban. … Not many of you will be able to follow in her precise footsteps, nor do you need to do so. But if you can just manage to tone down your egos, shape up your minds, and think unfashionable thoughts, you just might be able to do something worthy with your lives.

Although it is certainly a strong message, I think all students would benefit from hearing it. I can’t help thinking, however, that this is something they should be told as freshmen, not graduating seniors.

Take care
David


Instructor Teaching Site: http://www.sagepub.com/strategiccsr/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/


To the Class of 2012
By Bret Stephens
May 8, 2012
The Wall Street Journal
A11

Monday, August 27, 2012

Strategic CSR - Moral limits

Many of you will have seen earlier this year the publication of the book “What Money Can’t Buy: The Moral Limits of Markets” by Michael Sandel of Harvard University (http://www.amazon.com/What-Money-Cant-Buy-Markets/dp/0374203032). Sandel teaches a hugely popular course at Harvard titled ‘Justice,’ a semester-long series of classes from which are posted online (http://www.justiceharvard.org/). Over the summer, I saw an interview of Sandel on the PBS Newshour by its economics correspondent, Paul Solman:


The interview was good, as is the book, but one quote by Sandel stood out:

Over the last three decades, we've actually drifted, without quite realizing it, from having a market economy to becoming a market society.

Sandel went on to explain what he meant by the distinction:

A market economy is a tool, a valuable and effective tool, for organizing productive activity. But a market society is a place where almost everything is up for sale. It's a way of life where market values seep into almost every sphere of life, and sometimes crowd out or corrode important values, non-market values.

This insight resonated and stayed with me for a while. I saw a couple of interviews Sandel gave to promote his book and, in both of them, he struggled to define the line of what is morally acceptable and what is unacceptable. The approach of the interviewers always seemed to be: “Is this OK?” “Well, what about this?” “And, what about this?” etc., etc. To his credit, Sandel stated that he is not trying to define the line of acceptability in determining morally appropriate behavior, but making the broader point that:

… the question that worries me is, when almost everything in our public life, not just access to the fast lane, is sold off to the highest bidder, something is lost. Money comes to matter more and more in our society. And against the background of rising inequality, that takes a toll on the commonality of our civic life. … My concern is with the accumulated effect. Are we cheapening important social goods and civic goods that are worth caring about?

The article in the first url below quotes Sandel making the same point more directly:

‘When we decide,’ he goes on, ‘that certain goods may be bought and sold, we decide, at least implicitly, that it is appropriate to treat them as commodities.’

Ultimately, however, a weakness in Sandel’s argument is that it is relative rather than absolute. He is not arguing from a point of principle (i.e., an action is absolutely right or wrong), more that too much of an action is harmful, but some of it is OK. Although expedient, this weakens what he is saying somewhat. Adopting this approach makes drawing the line between right and wrong, between acceptable and unacceptable behavior, extremely difficult to do (as demonstrated in the interviews he gave). Worse, it becomes a subjective exercise, which allows each of us to rationalize what we deem to be OK. Again, while I understand why he adopted this less stringent standard, the result is unhelpful in the broader sense because behavior becomes determined by the individual, rather than some aggregated sense of what is socially most beneficial.

One other criticism I have relates directly to the book’s title. It is not really the moral limits of markets that Sandel is concerned with, but the application of a dollar-value to goods and services that were previously valued in different ways. For example, in Chapter 1, Sandel makes a big deal about how we can now increasingly pay to cut the queue (think paying extra to go through airport security faster, or ticket scalpers that re-sell highly sought after tickets well above face value). Sandel critiques economists’ justifications for such actions on the basis that it is not only willingness to pay that demonstrates demand for a product, but also ability to pay (poorer people are less able to do so than richer people). Queues, Sandel contests, are more democratic and, therefore, more morally justifiable. What Sandel does not appreciate, however, is that queuing for something is also a market—a market valued in time, rather than money. While the poor student can argue that s/he cannot  afford to buy tickets for a popular concert or sporting event, the wealthy CEO can argue with equal justification that s/he cannot afford the time to queue for the same ticket. Queuing or paying both serve the same function—to ration a scarce product using a scarce resource (for the student, money is scarce, but for the CEO, time is scarce). As such, it is not the moral limits of markets that Sandel should be targeting, but the moral limits of money. While both markets (money and time) have their moral limits, an increasing focus on one type of market over another (i.e., money over time) favors one group of society (the money rich) over another (the money poor), but Sandel’s queues similarly favor a different group (the time rich over the time poor).

The second part of the Solman interview can be seen at:


The article by Thomas Friedman in the second url below adds further commentary on Sandel’s book:

Throughout our society, we are losing the places and institutions that used to bring people together from different walks of life. Sandel calls this the “skyboxification of American life,” and it is troubling. Unless the rich and poor encounter one another in everyday life, it is hard to think of ourselves as engaged in a common project. At a time when to fix our society we need to do big, hard things together, the marketization of public life becomes one more thing pulling us apart.

Take care
David


Instructor Teaching Site: http://www.sagepub.com/strategiccsr/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/


In Economists We Trust
By Jonathan V. Last
April 21-22, 2012
The Wall Street Journal
C7

This Column is Not Sponsored by Anyone
By Thomas Friedman
May 13, 2012
The New York Times
SR13

Friday, August 24, 2012

Strategic CSR - White-collar crime

Who ever said that crime does not pay? As white-collar criminals are increasingly sent to prison, the article in the url below reports on the birth of an industry that is designed to smooth their transition to life on the inside:

Advising panicky white-collar criminals on what life is like behind bars is a bull-market business, what with all the arrests on Wall Street for insider trading. As America's lockups have become more crowded, so has the prison-prep industry, a field built for white-collar criminals with the means to pay for lessons on coping with strip searches and with getting along with a tattooed cellmate named Bubba.

The advice focuses on the practical:

White-collar inmates-to-be are taught that currency in prison includes stamps and canned fish. There are many no-no's, including taking someone else's laundry out of a dryer, changing the TV channel or looking at another guy in the shower.

Above all:

Be polite. … [and] Stealing is seriously frowned upon.

Good advice! Of course, it probably would have been better if they had avoided whatever behavior landed them in prison in the first place!

Have a good weekend
David


Instructor Teaching Site: http://www.sagepub.com/strategiccsr/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/


School for Scoundrels: Doing Time in Prison Prep School
By Michael Rothfeld
March 26, 2012
The Wall Street Journal
A1

Wednesday, August 22, 2012

Strategic CSR - Welcome back!



Welcome back to the Strategic CSR Newsletter!
The first Newsletter of the Fall semester is below.
As always, your comments and ideas are welcome.


There are two exciting developments happening in the Strategic CSR world this Fall:

       1.   Third edition: Sage has asked us to write the third edition of Strategic CSR. Most of this writing will occur this semester. Sage has already sent the second edition out to review and we have received some very helpful comments, but I would like to extend the opportunity to contribute to the Newsletter distribution list. As such, if you have any ideas for how the second edition can be improved, please let me know in the coming weeks. These ideas can involve existing areas of the book that need improving, as well as currently excluded areas or issues that you think need to be included in the third edition. All ideas are welcome! The third edition is due to be published in the summer, 2013.

      2.   Online simulation: I have been interested for some time in exploring the idea of an online simulation to complement the third edition. While there are a number of simulations on the market, there are few that are written focusing solely on CSR and business ethics. Earlier this year, I approached a colleague with the necessary technical knowledge and interest in CSR (Michael Hendron, Brigham Young University), and Mike agreed to see what we can come up with. The protagonist in the simulation is the Corporate Responsibility and Ethics Officer (CREO) of K-Tai, Inc., a fictional cell phone company headquartered in California, but with a supply-chain that reaches around the world. Based on various CSR and business ethics-related scenarios, students adopt the CREO role and evaluate K-Tai, Inc.’s options, making internal recommendations to the firm’s senior executives in an attempt to influence strategy and maximize stakeholder value. We are currently undergoing classroom testing and also gauging what demand there is for such a teaching resource. For those interested, please feel free to set-up an instructor’s account and explore at: http://www.strategiccsrsim.com/

I will be traveling on and off for much of this semester, but of course will not stray too far from internet access. I will do my best to maintain a steady flow of Newsletters, but apologies in advance for any interruption in service.

With either the third edition or simulation (or the Newsletters or general questions about the book), please feel free to e-mail me with any questions at any time. The goal is to make these tools as helpful to your work in the classroom as they can be.

Take care
David


Instructor Teaching Site: http://www.sagepub.com/strategiccsr/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/

Friday, May 4, 2012

Strategic CSR - MBA pledge



This will be the last CSR Newsletter of the Spring semester.
Have a great summer and I will see you in August!


One of my students just registered for graduation and sent me the check-box he was offered for the university’s “Sustainability Pledge”:

[X]        I pledge to consider the social and environmental consequences of choices I make in my personal life and work, and will act with integrity in my workplace and community.

I was struck by two reactions: First, that it is great that the university does this and, second, that we can and should be doing a better job of crafting something more specific and meaningful. When I asked some of the sustainability faculty in the business school if they had been consulted about this, none of them knew anything about it.

The pledge also reminded me of the MBA Oath (http://mbaoath.org/). At a minimum, it seems more meaningful to adopt this pledge, rather than try and re-invent the wheel.

I would be interested to hear of any similar pledges that other universities ask their graduates to sign. If your university uses one that you know about, please forward it. If I receive a few, I will re-post them back to the listserv in the Fall.

Wednesday, May 2, 2012

Strategic CSR - Walmart

In contrast to recent media coverage (and CSR Newsletters), here is some good news about Walmart. The article in the url below summarizes Walmart’s progress in relation to the environmental goals announced by former CEO, Lee Scott, in his landmark October, 2005 speech titled ‘Twenty-first Century Leadership’ (http://walmartwatch.com/img/documents/21st_Century_Leadership.pdf):

    • To be supplied 100% by renewable energy.
    • To create zero waste.
    • To sell products that sustain our resources and environment.

Walmart is far from achieving these goals, but the progress the firm has made is significant:

[Walmart] now reuses or recycles more than 80 percent of the waste produced in its domestic stores and in its other United States operations. That is up from 64 percent as of 2009, but it is short of the zero-waste goal the company hopes to get to. … Mr. Scott initially said he wanted no waste from the stores to go to landfills. Ms. Lockwood said the company now recycles things like aluminum and shrink wrap, reuses items like wood pallets, donates usable food to charity and turns other food into animal feed or compost. … Mr. Scott said in 2005 that he wanted to reduce greenhouse gases from its stores by 20 percent over the next seven years, the end of 2012. Wal-Mart has so far reduced greenhouse gases at its stores that were open in 2005 by 12.74 percent, according to the report. He said he wanted to double the fuel efficiency of its trucks in the next 10 years. The company has improved fuel efficiency (which it defines as cases shipped per gallons burned) by 69 percent versus 2005 levels. The company said it wanted to be supplied by 100 percent renewable energy, and is now at 15 percent renewable energy globally.

The gap between promise and reality explains the recent criticism the company has received regarding its commitments to sustainability (see Strategic CSR – Walmart vs. Apple). Irrespective of the extent to which any firm’s business model that is based on maximizing consumption can be sustainable, Walmart is making progress. And, as with anything the firm does due to its scale and scope, any progress adds significant social value and should be encouraged. It also has benefits for the firm:

Wal-Mart’s environmental push has helped transform public opinion of the company, easing the way for it to open stores in urban areas like Chicago and Los Angeles. About a quarter of Americans now have a favorable impression of Wal-Mart, about double the percentage that did in 2007 … according to the YouGov BrandIndex, which measures consumers’ impressions of companies and products.

It will be interesting to see how recent events shape both Walmart’s work on sustainability, as well as public perceptions of the firm.

Monday, April 30, 2012

Strategic CSR - Walmart vs. Apple

The article in the url below discusses Apple’s recent supply chain difficulties and makes the argument that Tim Cook (Apple’s current CEO) is more engaged on this issue than his predecessor:

Mr. Cook’s appearance at a facility where Apple devices are made was an illustration of how differently Apple’s new chief relates to an issue that first surfaced under his predecessor, Steven P. Jobs. Since Mr. Cook became chief executive in August, shortly before the death of Mr. Jobs, Apple has taken a number of significant steps to address concerns about how Apple products are made.

The article got me thinking about an emerging narrative I have seen in recent coverage of Walmart that the firm is beginning to slide on its commitment to sustainability (e.g., http://www.triplepundit.com/2012/03/walmarts-sustainability-efforts-stall-new-leadership/):

In October 2005, Walmart announced plans to transform itself into one of the greenest corporations in the world. Then-CEO Lee Scott called sustainability ‘essential to our future success as a retailer.’ I visited with Lee Scott numerous times between 2005 and 2008 to discuss, evaluate and advise on Walmart’s sustainability strategy. Several years after Scott’s departure as CEO, something has gone seriously wrong. … Michael Duke became CEO in February 2009, replacing Scott. Duke joined Walmart in 1995. I believe that, from the day Duke started, the initiatives that Lee Scott championed, but never saw come to fruition, stalled and then slowly unraveled.

The contrast between the two articles identifies the importance of the CEO in supporting a firm’s commitment to CSR (Chapter 5: From The Top Down, p127). In particular, the articles present a stark contrast between two firms that appear to be moving in opposite directions on CSR by demonstrating how a change from a disengaged CEO to an engaged CEO (i.e., the shift from Steve Jobs to Tim Cook at Apple) can alter a firm’s CSR profile, while the reverse shift (i.e., the change from Lee Scott to Mike Duke at Walmart) can ruin a lot of good work.

Friday, April 27, 2012

Strategic CSR - U.S. and China

The articles in the two urls below, together, constitute an interesting snapshot of the relative positions and trajectories of U.S. and Chinese societies. The article in the first url below is titled, “Chinese Warriors Coming to New York …” and reports on an exhibition that will open today of China’s Terracotta soldiers in New York:

The new exhibition … will also include a set of gates from an ancient Han burial chamber, never before publicly displayed, and 20 other artifacts that will be shown in the United States for the first time, among dozens of other pieces.

The article in the second url below, in contrast, is titled “… And ‘Iron Man’ is Going to China” and reports on the recent decision by the Disney-owned Marvel Studios to partner with the Chinese media company, DMG Entertainment, to make Iron Man 3:

Disney, which acquired Marvel Entertainment in 2009, plans to release “Iron Man 3” — starring Robert Downey Jr. as the superheroic industrialist Tony Stark — in May 2013. Filming is expected to take place in China late summer. Disney declined to say how much DMG would invest or how the “Iron Man 3” plot would involve China.

The juxtapositioning of the two articles (on the same page in the New York Times, one on top of the other), reminded me of quote I saw a while ago from the Commerce Department about the leading exports between the U.S. and China. I wrote about that quote in a prior Newsletter and saw it repeated recently in a separate article in the Wall Street Journal (http://online.wsj.com/article/SB10001424052702304444604577337702024537204.html):

Trash has become America's leading export: mountains of waste paper, soiled cardboard, crushed beer cans and junked electronics. China's No. 1 export to the U.S. is computers, according to the Journal of Commerce. The United States' No. 1 export to China, by number of cargo containers, is scrap.

I am not entirely sure what all this says about both countries’ cultures and economies, but the contrast struck me as interesting.

Have a good weekend
David


Instructor Teaching Site: http://www.sagepub.com/strategiccsr/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/


Chinese Warriors Coming to New York …
By Randy Kennedy
The New York Times
April 17, 2012

… And ‘Iron Man’ Is Going to China
By Brooks Barnes
The New York Times
April 17, 2012

Wednesday, April 25, 2012

Strategic CSR - Walmart in Mexico

The fallout from the Walmart bribery investigation in Mexico is interesting on many levels. Principally, why would a company that is so process- and control-oriented allow things to get to this point? Of course, the key questions directly related to the case are: How much did Walmart know, when did they know it, and did they disclose their knowledge to the correct authorities? The initial media reports do not appear to bode well for the firm and its senior executives. As we know from Watergate, it is not the original crime, but the cover-up that does most of the damage.

The fact that reaction to these allegations has been so swift and the prospective consequences so extreme (Walmart shares were down nearly 5% on Monday, alone: http://www.msnbc.msn.com/id/31260763/ns/business-markets?q=wmt), however, speaks to the particular nature of the ethics transgression—bribery.

This phenomenon struck a chord with me because it is related directly to the research I did for my dissertation. Part of my study involved constructing a comprehensive list of all the actions a firm can commit that an Ethics & Compliance Officer (ECO) would consider to be an ethics transgression. The list was created in close consultation with the Directors of the Ethics & Compliance Officers Association (ECOA, http://www.theecoa.org/), all of whom are senior ECOs in their respective firms. In addition to creating the list, I also asked the ECOs to score each transgression in terms of severity from 1 to 5 (with five being most severe). The ethics transgression at the top of the list in terms of severity is “bribery (in the U.S. or overseas).” The complete list of all the transgressions is below FYI.

The increased vigilance with which the U.S. government is prosecuting Foreign Corrupt Practice Act (FCPA) cases (e.g., http://www.nytimes.com/2012/03/11/business/corporate-bribery-war-has-hits-and-a-few-misses.html) may well be a driver of the heightened attention being given to bribery; it would also explain the market’s reaction to the allegations against Walmart:

Enacted in 1977, the Foreign Corrupt Practices Act prohibits American companies and foreign companies whose securities are traded on exchanges here from bribing foreign officials to attract or keep business. For many years, there were few prosecutions under the act. In 2003, for instance, not a single person was charged. But in the last four years, a total of 58 companies have paid a combined $3.74 billion to settle such corruption charges. Since 2009, some 67 people have been charged, 20 are still awaiting trial or are at large, and 42 have been convicted, some from charges prior to 2009. A total of 22 have been acquitted or had charges dismissed.

For an interesting interactive map detailing FCPA prosecutions regarding corporate actions in countries all over the world, see: http://fcpamap.com/

Monday, April 23, 2012

Strategic CSR - Employees

The article in the url below profiles one of the best ideas I have seen in a while—a new approach to allocating annual performance bonuses among employees:

Coffee & Power, a San Francisco odd-jobs start-up, granted each of its 15 full- and part-time employees 1,200 stock options this past January, to distribute among co-workers in whatever way they chose. A worker can plunk all his options onto one colleague or split them among the group, so individual bonuses are tied to how co-workers perceive each other's work.

Personnel decisions taken within companies (e.g., decisions to hire, fire, reward, and promote employees) are extremely subjective. We all are motivated by non-rational biases, prejudices, and misinformation. What this idea is doing is substituting individual self-interest for the non-meritocratic decisions of managers and executives. Of course, such ‘investment’ decisions by employees will also be guided by the same biases and prejudices, but by democratizing or ‘crowdsourcing’ the process (by extending it to all employees), the opportunities for abuse are diminished. The program’s rules reinforce this ethos:

Workers cannot reward themselves, nor can they give options to company founders, who already have sizable shares. (The money or shares allocated to employees each quarter varies depending on company performance.) Employees only know what bonuses they receive, but don't learn who allocated what. The company makes public a distribution curve of all the bonus grants, with no names attached, so workers can see what the highest and lowest bonuses were. … The biggest surprise: the third-largest allocation went to the ninth-highest-paid person in the firm, a remote developer who handles small tasks and spends a lot of time helping others.

It is an interesting thought-experiment to see what applications this concept might have in other areas of the firm.