The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu


Friday, April 5, 2013

Strategic CSR - Nike

It is worth forwarding good news in the CSR field when it crosses your desk. Truly, Nike has come a long way from its 1990s sweatshop days:
 
“Ask most corporate responsibility practitioners about the business benefits of sustainability and, chances are, they will refer to reduced energy bills, enhanced corporate reputation or increased sales from a sustainable lifestyle product or service. Few would be able to reference examples of product and process innovations integrated across entire product supply chains. Or companies that have shared eight years’ of proprietary materials research and analysis with peers and competitors in a bid to drive systems change across an entire industry – as Nike did when it donated its materials sustainability index (MSI) to the Sustainable Apparel Coalition in 2010.”
 
Nike just made a very good process (the drive by Walmart and others to create a unified measurement and labeling scheme across all products, http://www.apparelcoalition.org/) significantly better.
 
Have a good weekend.
David
 
 
Instructor Teaching Site: http://www.sagepub.com/strategiccsr/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/
 
 
Sustainability commercialized – Systems change with a swoosh
By Rob Bailes
December 11, 2012
Ethical Corporation Magazine