The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu


Friday, September 13, 2013

Strategic CSR - Corporate Stakeholder Responsibility

The article in the url below provides some good examples of bad decisions by companies that lost track of their priorities. I see this list and can only think of the potential for what can happen when consumers demand corporate performance that matches their expectations:

The companies featured:
  • Coca-cola
  • Bank of America
  • J.C. Penney
  • Instagram
  • Netflix
If we could only get consumers (and all stakeholders) to channel their influence to shape socially beneficial change (rather than prioritizing narrow, individual-level concerns), CSR would have a hope!
 
Have a good weekend
David
 
David Chandler & Bill Werther
 
Instructor Teaching and Student Study Site: http://www.sagepub.com/chandler3e/
Strategic CSR Simulation: http://www.strategiccsrsim.com/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/


From Coke to Netflix: Consumers Drive Brands Into Retreat
By Eric Spitznagel
February 20, 2013
Bloomberg Businessweek