The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu


Friday, September 6, 2013

Strategic CSR - Dumb ways to die

Central to the idea of a comprehensive stakeholder model is an organization's willingness (and ability) to communicate with its stakeholders. This YouTube video shows how this can be done effectively:
 
 
It is a public safety video produced by the Melbourne Metro train system (not something I would usually consider compelling viewing), but this video uses humor to communicate an important message about passenger safety -- and every company has an interest in ensuring its customers do not die.
 
For more information, see the article in the url below.

Have a great weekend
David
 


The Viral Positivity of ‘Dumb Ways to Die’
By Joshua Brustein
June 21, 2013
Bloomberg Businessweek