The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

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Friday, May 2, 2014

Strategic CSR - Subway

The video in the url below is revealing. It was produced by Consumer Reports following an investigation that compares photos of fast-food items taken from official company ads with photos of the actual food products as served to the reporters who compiled the report:
The “worst offender” identified in the video is Subway sandwich shop, which recently appeared in the CSR Newsletters for another, equally unflattering reason (Strategic CSR – Subway).
Eat fresh!
Have a good weekend
David Chandler & Bill Werther
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