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Showing posts with label Sierra Club. Show all posts
Showing posts with label Sierra Club. Show all posts

Tuesday, November 14, 2023

Strategic CSR - Nuclear

If you want to understand why nuclear energy has to be a part of our collective solution to climate change, the article in the url below offers one of the most comprehensive and compelling explanations I have seen:

"Progressive lawmakers, along with environmental groups like the Sierra Club and Natural Resources Defense Council, have historically been against nuclear power — often focusing on the danger, longevity and storage requirements of the radioactive waste."

Key to the argument, you won't be surprised to hear, is removing the fearmongering and misinformation that is routinely spread about the byproduct of nuclear energy, nuclear waste:

"So it's no surprise that many Americans believe nuclear waste poses an enormous and terrifying threat. But after talking to engineers, radiation specialists and waste managers, I've come to see this misunderstanding is holding us back from embracing a powerful, clean energy source we need to tackle climate change. We must stop seeing nuclear waste as a dangerous problem and instead recognize it as a safe byproduct of carbon-free power."

First, the obvious advantages of nuclear energy (other than being carbon-free, of course):

"The countries that have cleaned up their electricity production the fastest have generally done so with hydroelectric power, nuclear, or a combination of the two. The distinct advantage of nuclear is that it requires little land and can reliably produce lots of power regardless of weather, time of day or season. Unlike wind and solar, it can substitute directly for fossil fuels without backup or storage. The International Energy Agency believes it's so crucial that global nuclear capacity must double by 2050 to reach net-zero emissions targets."

Next, overcoming the understandable (and arguably misplaced) fears about the waste, which is often presented in popular media as some fluorescent material that burns through anything it touches:

"In reality, nuclear fuel is made up of shiny metal tubes containing small pellets of uranium oxide. These tubes are gathered into bundles and loaded into the reactor. After five years of making energy, the bundles come out, containing radioactive particles left over from the energy-making reactions. The bundles cool off in a pool of water for another five to 10 years or so. After that, they are placed in steel and concrete containers for storage at the plant. These casks are designed to last 100 years and to withstand nearly anything — hurricanes, severe floods, extreme temperatures, even missile attacks."

The key takeaway:

"To date, there have been no deaths, injuries or serious environmental releases of nuclear waste in casks anywhere. And the waste can be transferred to another cask, extending storage one century at a time."

And, what about all the misinformation about the half-life of nuclear material?

"The way radiation works, the waste products that are the most radioactive are the shortest-lived, and those that last a long time are far less dangerous. About 40 years after the fuel becomes waste, the heat and radioactivity of the pellets have fallen by over 99 percent. After around 500 years, the waste would have to be broken down and inhaled or ingested to cause significant harm."

The author compares this to industrial waste that we are much less careful with, even though it tends not to lose any of its toxicity, over time:

"Take ammonia: It is highly toxic, corrosive, explosive and prone to leaking. Hundreds of ammonia-related injuries and even some fatalities have been reported since 2010, and we continue to produce and transport millions of tons of it annually by pipelines, ships and trains for fertilizer and other uses."

While there may be security reasons for storing nuclear waste in a single location, deep in the mountains, the author argues there is not much of a safety justification for doing so:

"The waste should really be a chief selling point for nuclear energy, particularly for those who care about the environment: There's not very much of it, it's easily contained, it becomes safer with time and it can be recycled. And every cask of spent nuclear fuel represents about 2.2 million tons of carbon, according to one estimate, that weren't emitted into the atmosphere from fossil fuels. For me, each cask represents hope for a safer, better future."

For interest, the NYT collected reader responses to this article, most of which appear to focus on the storage of nuclear waste, rather than rebutting the core argument (which is that the fears are greatly overblown):


The article in the second url below demonstrates the potential, via a company that has developed a technique that can be attached to existing nuclear reactors to generate hydrogen, at scale. Overall, of course, we need to proceed with caution (and there are all kinds of other issues with nuclear energy, such as how long it takes to approve and build a power station), but our options for significant carbon reduction are limited, and time is running out. Much better to be guided by facts, rather than mythical fears, in plotting the most effective way forward.

Take care
David

David Chandler
© Sage Publications, 2023

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We're Thinking About Nuclear Waste All Wrong
By Madison Hilly
May 1, 2023
The New York Times
Late Edition – Final
A18

Billion-Dollar 'Pink Hydrogen' Plan on Hold as US Weighs Rules
By Will Wade
May 30, 2023
Bloomberg

Friday, September 12, 2008

Strategic CSR - Clorox

The article in the url below analyses the recently announced partnership between Clorox and the Sierra Club that places the Sierra Club’s logo on all of the products in Clorox’s new line of cleaning products—Green Works (Issues: NGO and Corporate Cooperation, p192). In exchange, the Sierra Club will receive a percentage of the profits from sales. Although Clorox has benefited handsomely from “one of the most successful launches of a new cleaning brand in recent memory”:

“… within the Sierra Club, the reaction to the deal has been contentious, with emails flying back and forth and charges that Pope's executive committee has sold out … the awkward pairing with Clorox underlines both the huge potential upside for major brands discovering green and the danger for nonprofit environmental groups plunging headlong into the for-profit world.”

On the face of it, the Sierra Club seems to have the most at risk in forming this relationship with a firm whose core product many environmentalists believe to be fundamentally opposed to their conception of ‘sustainability.’ The article notes that Clorox had been working on sustainable ingredients “for nearly a decade.” Even after improvements in cost and availability, however, the firm still faces a difficult challenge:

“… how to get people to believe that Clorox could really be green. … "there were a lot of greenwashing reports starting to surface," … "Consumers were a little bit skeptical."”

While difficult, I believe the Sierra Club’s attitude when approached by Clorox is the attitude that many NGOs need to have if they are truly invested in realizable change. While there will always be a role for antagonists and idealism is fine, reality inevitably means incremental progress:

“When Clorox approached him, Pope had already been pushing for a shift in mind-set at the 116-year-old Sierra Club for some time … "Instead of just saying, Let's boycott somebody who's making a toxic product," Pope explains from his San Francisco office one recent summer day, "let's find a good product and help people who are trying to help consumers."”

That is not to say, however, that the Sierra Club is handling everything as well as it should:

“With no independent scientific assessment of Green Works products, and with an undisclosed amount of money changing hands, what does that Sierra Club seal on the back of the bottle really mean?”

Ultimately:

“For Clorox, it's nothing but upside. For the Sierra Club, it's risking -- if not undermining -- its most valuable asset: its independent reputation.”

This skeptical tone is continued in the article in the second url below:

 “Transparency and accountability are double-edged. Embedded in an organisation’s culture they can burnish credibility and encourage progressive innovation. But if the promise does not match the practice, the greenwashing backlash can cause considerable brand damage.”

Have a good weekend.
Dave

Bill Werther & David Chandler
Strategic Corporate Social Responsibility
© Sage Publications, 2006
http://www.sagepub.com/Werther

Cleaning Solution
Since Clorox enlisted the Sierra Club to hype a new green product line, sales are booming. But the club is dealing with a nasty little stain.
Fast Company Magazine
From: Issue 128 | September 2008 | Pages 120-125 | By: Anya Kamenetz
http://www.fastcompany.com/magazine/128/cleaning-solution.html

The contrarian – Sell-out at the Sierra Club
The Clorox partnership fiasco demonstrates poor levels of transparency and weak corporate governance at the Sierra Club
Jon Entine
September 1, 2008
http://www.ethicalcorp.com/content.asp?ContentID=6055