The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

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Showing posts with label Puma. Show all posts
Showing posts with label Puma. Show all posts

Tuesday, October 1, 2024

Strategic CSR - Sweatshops

Ever since we have had greater awareness of the global supply chain, and the low wages that drive it (and underpin the cheap prices we pay in the West for much of our clothing), there has been pressure on fashion firms to pay their contracted workers more. An important point along the way was the Nike sweatshop scandal of the 1990s, but nothing much has changed since, as noted in the article in the url below. What never ceases to amaze me, however, is the scale of the operation required to sustain the mass market fast fashion industry:

"In Bangladesh, the nearly 600,000 people making clothes for Swedish giant H&M—one of the biggest retailers in this space to start talking about paying living wages—earned an average of $119 a month in the first half of 2023, excluding overtime, the latest available data shows. That is well below the $194 living-wage figure for the suburbs of Dhaka, the capital, where clothing factories are clustered, according to the Global Living Wage Coalition, a research and advocacy group whose benchmarks are widely used in the industry."

The implications of these pay levels?

"At those income levels, workers say they have no savings. Often, they borrow from relatives to cover medical expenses or meet unforeseen emergencies. Some months, they even buy food on credit. Frustration over low wages boiled over in October when workers in Bangladesh set factories ablaze and smashed machines in protest."

The article makes the case that firms would like to change that, but are not sure how best to do that:

"[Western fashion companies] generally don't own the factories where their products are made and don't determine pay for workers. They say they don't want to go down the road of imposing specific wage levels on supplier factories. Instead, they have tried other solutions. H&M, for instance, brought Swedish study circles to Bangladesh to train workers in negotiation, experimented with model factories and pushed for more transparent pay structures for workers."

What is required, argue advocates, is exactly the coercive methods the companies are saying they want to avoid:

"What will work … is setting a higher wage level supplier factories must meet and a clear schedule for phasing in those higher wages."

The companies instead advocate for self-sufficiency:

"H&M said it agrees wages are too low in many sourcing markets, but that setting wage levels for suppliers is a 'shortsighted tactic that undermines the role of workers, unions, employers' organizations and governments.' They, and others like Zara-owner Inditex, stress the importance of workers negotiating higher pay for themselves via collective-bargaining agreements, where labor unions hammer out higher wages with employers."

The problem is whether the infrastructure for such agency exists (let alone the training to know how best to self-advocate):

"… in many of the places Western brands buy from, such as China, Vietnam and Bangladesh, independent unions are either banned or repressed. A review of Inditex disclosures shows just 3% of its supplier factories in Asia have collective-bargaining agreements."

The key barrier to progress, of course, is whether the higher costs that lead to higher prices will be supported by customers in the West. In other words, are they willing to pay more for their clothes, so that the workers who made them can be paid something close to what Western consumers say they want them to be paid?

"Part of the problem is low wages are core to fast fashion. It is no coincidence that Bangladesh, the world's second-largest exporter of clothes, is also the place where workers who make clothes earn among the lowest wages of industrial workers anywhere. To sell shorts and shirts cheaply—and increasingly, compete with so-called ultrafast fashion brands like China-founded Shein, known for their rock-bottom prices—clothing giants pressure their suppliers to keep costs down."

The key point:

"Insisting on higher wages would mean paying more for the clothes and potentially putting themselves at a competitive disadvantage if other companies aren't making similar moves."

Which is another way of saying that the companies do not have faith their consumers are willing to pay (even slightly) higher prices to support the working conditions they say they want for these workers:

"German shoemaker Puma said in its 2022 annual report that its factories in Pakistan and Bangladesh—accounting for roughly an eighth of its total products—don't pay a living wage. Even California-based Patagonia, known for its progressive ethos, says that of the 29 factories it bought clothing from, only 10 paid a living wage in 2022."

Take care
David

David Chandler
© Sage Publications, 2023

Instructor Teaching and Student Study Site: https://study.sagepub.com/chandler6e 
Strategic CSR Simulation: http://www.strategiccsrsim.com/
The library of CSR Newsletters are archived at: https://strategiccsr-sage.blogspot.com/


Fashion Firms Still Wrestle with How to Pay Workers a Living Wage
By Jon Emont
January 4, 2024
The Wall Street Journal
Late Edition – Final
B2
 

Wednesday, October 28, 2015

Strategic CSR - Unilever

The headline and opening sentence in the article in the url below suggests that we have discovered how to measure CSR, comprehensively:
 
"Unilever and Patagonia have cemented their position as the world's most sustainable brands, topping the list of sustainability leaders in a new report released Thursday."
 
In fact, the text should read that these companies are "perceived to be the world's most sustainable brands." The reason comes down to the question asked in the survey that generated the data on which the headline was based:
 
"The 2015 Sustainability Leaders Report, produced by think tank SustainAbility and research consultancy GlobeScan, asked 816 sustainability experts in 82 countries which company they thought best integrated sustainability into its business strategy."
 
When you are asking people "which company they thought best integrated sustainability into its business strategy," you are going to generate opinions rather than facts. This would be OK if the opinions were based on knowledge of what is actually going on inside these companies; instead, they are based on what people think is going on. The dangers of relying on perception-based understandings of reality are that, once a perception is formed, it (a) becomes susceptible to group think (i.e., I need to say what others are saying) and (b) becomes particularly difficult to dislodge (i.e., these companies are the best because they were the best last year). As a result, there is a great deal of inertia in lists like this:
 
"Unilever drew top honors for the fifth year in a row, while Patagonia ranked second, the same position it occupied last year. The two companies were followed, in order, by Interface, Marks and Spencer, Natura, Ikea and Nestle. … BASF is the only new company to make the top 11, while two companies – Walmart and Puma – fell off from last year's top 10 list."
 
The sorts of biases that infuse these kind of survey data become particularly apparent when you look at the regional breakdown of perceptions described in the article:
 
"In Asia, for example, India's Tata group is the fourth-highest regarded company, and Shell and Proctor and Gamble both make the top 10. In Africa and the Middle East, 5% of experts identified SABMiller as a top leader. Meanwhile, in Oceania, Westpac came in third, Tesla came in fourth, and HP, Siemens and Novo Nordisk all made the top 10. Unilever and Patagonia, in fact, were the only two companies to make the leader list in every region."
 
Until we are able to create a meaningful measure of CSR that allows us to capture all aspects of operations and compare across industries and cultures, this (no doubt profitable) industry of creating CSR/sustainability lists is going to be driven by anecdotes and perceptions (which is why companies like Enron and BP won so many CSR/ethics awards for so many years).
 
Take care
David
 
David Chandler & Bill Werther
 
Instructor Teaching and Student Study Site: http://www.sagepub.com/chandler3e/
Strategic CSR Simulation: http://www.strategiccsrsim.com/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/
 
 
Unilever, Patagonia cement their positions as the world's most sustainable brands, says new report
By Bruce Watson
May 28, 2015
The Guardian Sustainable Business
 

Friday, February 1, 2013

Strategic CSR - 2012

As the article in the url below reminds us, when there are so many reasons to criticize, you can sometimes lose sight of all the good things that are happening in CSR:

“It’s easy, amid the daily churn of downer headlines, to lose sight of the good stuff, the developments that signifies a marker for progress.”

With this in mind, here are a selection of the fifteen highlights of the best that happened in terms of sustainability in 2012 (according to GreenBiz.com):
  • Marks & Spencer announced that it had sold one billion sustainable products. Over a third of the items it sells now boast some form of sustainability credential.
  • The U.K. government said it will introduce mandatory carbon reporting rules requiring around 1,800 of the country's largest listed companies to report annually on their greenhouse gas emissions.
  • Whole Foods became the first major North American retailer to stop selling unsustainable, or red-listed, seafood, a determination by the Monterey Bay Aquarium and the Blue Ocean Institute that the fish species is being overfished or that current fishing methods harm non-target marine life or habitats. 
  • Nike’s adopted a waterless dyeing technology that uses recycled carbon dioxide to color synthetic textiles. The process could eliminate the use of countless billions of gallons of polluted discharges into waterways near manufacturing plants in Asia.
  • Puma published a detailed environmental profit & loss statement for 2010, valuing the costs to the planet incurred by its operations across its supply chain.
This list reminds me again that for-profit firms are central to the kind of society that we want to construct. They are the best way that we have found to organize and distribute scarce resources in the most efficient and socially constructive way. For-profit firms need to be a big part of the solution, which is why the business school is such an important part of a university education.

Take care
David


Instructor Teaching Site: http://www.sagepub.com/strategiccsr/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/


2012 was the year that …
By Joel Makower
December 31, 2012
GreenBiz.com

Monday, October 10, 2011

Strategic CSR - Puma

The article in the url below by Mallen Baker (Foreword, pxvii) highlights the futility of relying solely on quantitative metrics to capture a firm’s CSR performance. The comment was initially prompted by a BBC News story (http://www.bbc.co.uk/news/business-13410397), which reported that Puma was the “first major corporation to publish its environmental impact costs”:

The combined cost of the carbon PUMA emitted and water it used in 2010 was 94.4m euros.

Baker quickly deconstructs the figure by questioning the assumptions that were necessary to generate such a number that is supposed to represent the environmental damage done by Puma’s operations:

Let's suppose changes in average world temperature lead to the extinction of, let's say Blue Whales, and an obscure currently undiscovered insect in the Amazon. What valuation would we place on the Blue Whale, and how would we calculate it? On the potential economic value of products that might be extracted from it? On the basis of what someone would be prepared to pay for it's existence to be preserved? And what about the insect we never even heard of? Suppose it might hold the secret of a new pharmaceutical discovery? Or then again, it might not.

His conclusion, which it is difficult to disagree with, is:

So the figures are bogus. Unquantifiable. Why would the BBC cover such a story? Oh, yes, that's right. Because the figures have been produced by PwC amongst others. The magical power of auditors to give credibility to numbers.

Additional comment by Toby Webb (of Ethical Corporation Magazine) welcoming Puma’s report can be found at: http://ethicalcorp.blogspot.com/2011/05/well-done-puma-some-serious-research-on.html

In spite of the futility involved in this exercise to measure perfectly a firm’s CSR/sustainability profile, does that mean we have to throw our hands up in the air and surrender, returning to moral/ethical arguments designed to persuade executives to ‘do the right thing’?

Baker’s point that, as a society, we place great faith in the face-value of numbers (and are less likely to question the underlying methodology) provides the ammunition he needs to deconstruct the figure Puma arrives at; it also, however, provides the logic for continuing the pursuit of effective metrics for measuring CSR activity.

To the extent that we can arrive at a standardized way of measuring what we agree should be measured, then we will be able to compare one firm’s activity with another’s. Whether those figures are 100 percent accurate is less important than whether any biases are applied equally to all firms. So many of our measurements involve subjective interpretations and assumptions, but have become accepted as objective statements of fact (albeit socially constructed). Placing a value on the extinction of the Blue Whale versus the potential damage of an unrealized pharmaceutical discovery will always involve some element of subjectivity (and, therefore, be open to contestation).

There is a great deal of value, however, in identifying a relative measure of which firms are better or worse performers. This speaks to continued investigation in this difficult area and the application of standardized measures across all firms. As Baker concludes:

the point is not the answer – it is that you haven't sufficiently well-defined the question.

The work that Walmart (and other retailers) is doing to create standardized “eco-labels” across all its products is important and carries the potential to change the game in this area (see: http://www.ecoindexbeta.org/ and http://earth911.com/news/2011/03/01/nike-walmart-target-other-brands-launch-eco-clothing-index/).