Strategic Corporate Social Responsibility
To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu.
Tuesday, November 5, 2024
Strategic CSR - Electricity
Thursday, October 31, 2024
Strategic CSR - Culpability
Tuesday, October 29, 2024
Strategic CSR - Patagonia
Thursday, October 24, 2024
Strategic CSR - Airlines
Tuesday, October 22, 2024
Strategic CSR - Google
Tuesday, October 15, 2024
Strategic CSR - Methane
Thursday, October 10, 2024
Strategic CSR - Trees
Tuesday, October 8, 2024
Strategic CSR - Three Mile Island
The issue appears to have been the growing competitive pricing of renewable energy sources:
"Years of flat U.S. power demand had created a bruising battle for market share. Nuclear plants had a tough time competing against renewable energy and natural-gas-fired plants that tapped into a cheap source of fuel from the U.S. shale boom."
The second reason is Microsoft's creative decision to fund this revival in the form of an exclusive energy supply:
"Constellation expects to spend around $1.6 billion to restart the reactor by early 2028. Microsoft has signed a 20-year power-purchase agreement with Constellation, the companies said Friday. The deal would help Microsoft pair its 24-7 electricity use with a matching source of nearby clean power generation."
As a related story in Bloomberg noted:
"Microsoft has agreed to purchase the energy for two decades and declined to disclose financial terms. This is the first time Microsoft has secured a dedicated, 100% nuclear facility for its use."
And the third reason is what is driving the demand from Microsoft:
"A deal between Constellation Energy and Microsoft will restart Pennsylvania's Three Mile Island, the site of the country's worst nuclear power accident, to help power the tech giant's growing artificial intelligence ambitions. Under the agreement, Constellation would revive the plant's undamaged reactor, which was too costly to run and closed in 2019, and sell the power to Microsoft. The plan signals the gargantuan amount of power needed for data centers for AI, along with the tech industry's thirst for a carbon-free, round-the-clock electricity source needed to meet climate goals."
Take care
David
David Chandler
Strategic Corporate Social Responsibility: Sustainable Value Creation (6e)
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Three Mile Island's Rebirth: Microsoft AI power Source
By Jennifer Hiller
September 21-22, 2024
The Wall Street Journal
Late Edition – Final
A1, A9