Transport Topics is not part of my normal rotation of reading material, but the article in the url below caught my attention:
"Amazon.com Inc. equipped some delivery vans in Europe with defibrillators to see if drivers crisscrossing residential areas could speed up aid to heart attack victims."
Although Amazon creates a great deal of value throughout society (simply by virtue of what it does), I do not normally think of it experimenting outside of its lane, or doing something that does not deliver an immediate and obvious benefit to its bottom line. But it seems the company not only explored this, but took it seriously:
"The world's largest online retailer tested a program, called Project Pulse, as a pilot in Amsterdam in November 2023, and expanded it to London and Bologna, Italy, according to documents seen by Bloomberg. … Amazon confirmed that more than 100 contract drivers took part in the experiment, with several receiving alerts from citizen responder apps and arriving on site."
The reason why Amazon would do this makes a great deal of sense – "Amazon vans tend to be closer than a professional first responder," and speed of treatment can make all the difference:
"Nine out of 10 people live if they receive a jolt within a minute of a cardiac event, and chances of survival without CPR decrease by 10% every minute, according to the American Heart Association."
Amazon drivers offer broad coverage, given that they deliver in residential areas, where first responders are often not located and "more than 70% of cardiac arrests occur:"
"A study by Philips included in the Amazon documents estimated that a fleet of 50 AED-equipped delivery vans on the roads of a north Seattle neighborhood would be able to respond more than a minute faster, on average, than emergency medical services."
Moreover, Amazon sees clear benefits to the experiment:
"The company's drivers have been blamed for congestion, pollution and causing accidents. The program's backers also speculated that Project Pulse could improve driver retention. Amazon's legal team deemed the risk of drivers being sued low owing to European laws that typically shield bystanders who come to someone's aid."
And, for Amazon at least, it is all relatively cheap:
"One internal document estimated it would cost less than $17 million in the first year of the program to equip 15% of drivers at Amazon's 1,100-plus last-mile delivery depots around the world."
Currently, the "pilot program" has ended and Amazon is exploring the potential of rolling it out more comprehensively in a few European countries.
Take care
David
David Chandler
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Amazon Equips Some Drivers in Europe With Defibrillators
By Benoit Berthelot and Anna Edgerton
April 10, 2025
Transport Topics