The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu.

Friday, April 18, 2008

Strategic CSR - Sustainability

The video in the url below condenses the convoluted, passionate, and often partisan debate about climate change into a straight forward argument (Issues: Environmental Sustainability, p171):

The Most Terrifying Video You'll Ever See: http://video.stumbleupon.com/#p=p6o08udcmw

The goal of the presentation is to remove the conflict over the science behind climate change and global warming from the debate and instead, reduce the argument to one of risk management. In other words, whether you believe in the science or not, the dangers of not acting far outweigh any dangers associated with acting.

Unlike the video’s title implies, I do not think this is the “most terrifying video” I’ll ever see, but the presenter makes his case very well and the most important message, for me, seems to be to focus on “the columns” rather than “the rows” (you’ll have to watch the video to understand what I am referring to).

Have a good weekend.
Dave

Bill Werther & David Chandler
Strategic Corporate Social Responsibility
© Sage Publications, 2006
http://www.sagepub.com/Werther