The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu.

Friday, January 30, 2009

Strategic CSR - Quiz

I saw the following five questions last weekend in an ad for the Newsprint & Newspaper Industry Environmental Action Group (http://www.nnieag.org.uk/current_adverts.html). The ad is designed to test the reader’s knowledge of recycled paper and how it is used in the newspaper industry:

1. Can paper be recycled forever?  Yes  No

2. Does recycled paper need new fibers?  Yes  No

3. How much recovered paper do newspapers contain?  100%  49%  80.6%

4. How is the raw material in your newspaper sourced?  Economically  Responsibly

5. What should you do with your newspapers?  Burn them  Recycle them


Scroll down for the answers…..

Have a good weekend
Dave

Bill Werther & David Chandler
Strategic Corporate Social Responsibility
© Sage Publications, 2006

Answers (as written in the ad):
1. No, the fibers get worn out.
2. Yes, always.
3. 80.6%.
4. Responsibly, both recovered fibers and virgin pulp.
5. Recycle them, of course!