Given Friday’s Newsletter about Save the Children’s abandonment of its support for a soda tax, I was encouraged to see this full-page ad that appeared in The New York Times last week:
The ad, which was sponsored by Coca-Cola, Dr. Pepper, PepsiCo, SunnyD, and the American Beverage Association, featured the following copy:
“America’s beverage companies are adding new labels to the front of every can, bottle and pack we produce—and displaying the total calories per container on beverages 20 ounces or smaller. We’re working together to provide calorie information right up front, so you can choose what’s right for you.”
Not a huge event in itself, but a positive incremental step that speaks to food/beverage firms’ willingness to be held accountable for the products they produce by providing consumers with the information they need to make informed decisions about their food and drink consumption.
More information about the campaign can be found at the American Beverage Association host for the site:
Take care
David
Instructor Teaching Site: http://www.sagepub.com/strategiccsr/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/
