Strategic CSR - Corporate Stakeholder Responsibility

The article in the url below provides some good examples of bad decisions by companies that lost track of their priorities. I see this list and can only think of the potential for what can happen when consumers demand corporate performance that matches their expectations:

The companies featured:

• Coca-cola
• Bank of America
• J.C. Penney
• Instagram
• Netflix

If we could only get consumers (and all stakeholders) to channel their influence to shape socially beneficial change (rather than prioritizing narrow, individual-level concerns), CSR would have a hope!

 

Have a good weekend

David

 

David Chandler & Bill Werther

Strategic Corporate Social Responsibility: Stakeholders, Globalization, and Sustainable Value Creation (3e)

© Sage Publications, 2014

 

Instructor Teaching and Student Study Site: http://www.sagepub.com/chandler3e/

Strategic CSR Simulation: http://www.strategiccsrsim.com/

The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/

From Coke to Netflix: Consumers Drive Brands Into Retreat

By Eric Spitznagel

February 20, 2013

Bloomberg Businessweek

http://www.businessweek.com/articles/2013-02-20/from-coke-to-netflix-consumers-drive-brands-into-retreat