The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

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Friday, September 13, 2013

Strategic CSR - Corporate Stakeholder Responsibility

The article in the url below provides some good examples of bad decisions by companies that lost track of their priorities. I see this list and can only think of the potential for what can happen when consumers demand corporate performance that matches their expectations:

The companies featured:
  • Coca-cola
  • Bank of America
  • J.C. Penney
  • Instagram
  • Netflix
If we could only get consumers (and all stakeholders) to channel their influence to shape socially beneficial change (rather than prioritizing narrow, individual-level concerns), CSR would have a hope!
Have a good weekend
David Chandler & Bill Werther
Instructor Teaching and Student Study Site:
Strategic CSR Simulation:
The library of CSR Newsletters are archived at:

From Coke to Netflix: Consumers Drive Brands Into Retreat
By Eric Spitznagel
February 20, 2013
Bloomberg Businessweek