| Welcome back to the Strategic CSR Newsletter! The first newsletter of the Fall semester is below. As always, your comments and ideas are welcome. |
As the article in the url below notes, when introducing change to humans who are boundedly rational, perception is everything. This is especially true when trying to persuade people to drink recycled wastewater:
"'If you give somebody a glass of water and tell them that it's been purified from wastewater… one person out of two will not drink it.'"
So, of course, the solution is to turn it into alcohol:
"… 'But if you convert that same water to beer, all of a sudden nine out of 10 will [drink it].'"
This is somewhat ironic, given that beer was originally widely drunk to disguise the smell and flavor of water. Now, due to our mismanagement of our fresh water supplies, we are exploring ways that beer can allow us to be more efficient in our water use:
Hope you all have a great Fall semester.
Take care
David
David Chandler
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Can Beer Convince Americans to Drink Recycled Wastewater?
By Ira Boudway
May 22, 2023
Bloomberg
