Today’s Newsletter highlights two websites that I recently heard about and thought would be of interest.
The first of these (http://worldofgood.com/) was launched this week by eBay and described as an “Online Marketplace for Ethically Sourced and Eco-Friendly Products”:
“WorldofGood.com is a one-stop-shop where the products, producers and sellers are verified by various third parties called Trust Providers – like TransFair USA (Fair Trade Certified), Co-op America and Aid to Artisans – to meet a core set of ethical and environmental standards.”
The second website (http://www.ecoogler.com/) is an interesting search engine that a friend introduced me to over the summer:
“Ecoogler is a search engine that uses Yahoo technology and helps reforesting trees and safeguard water resources in the Amazon region … For every search in Ecoogler, you contribute symbolically to reforest one leaf. For every 10.000 searches, Ecoogler and Aquaverde plant a tree in the Amazon and in the Canary Islands.
1 search = 10.000 = 1 Planted tree”
While the goal behind WorldofGood.com is clear (eBay is in the business of making money), the thing I would like to know about Ecoogler (and that the website does not make clear) is the source of the financing for the tree planting.
Have a good weekend.
Dave
Bill Werther & David Chandler
Strategic Corporate Social Responsibility
© Sage Publications, 2006
http://www.sagepub.com/Werther
Press release from: eBay Inc.
eBay Launches New Online Marketplace for Ethically Sourced and Eco-Friendly Products
WorldofGood.com by eBay Helps Socially Responsible Shoppers Make a Difference
CSRwire Press Release
9.02.2008 - 11:59pm ET
http://www.csrwire.com/News/12988.html
