The article in the url below contains an innovative solution to the problem of excess waste:
"Diners at KFC restaurants throughout Britain soon will be able to have their coffee — and eat the cup, too. … The new cup will debut about the same time as KFC restaurants plan to introduce Seattle's Best Coffee, part of Starbucks."
The packaging that KFC will introduce in Britain is not going to taste of broccoli, however:
"KFC, one of the chains operated by Yum Brands, is going to test an edible cup made from a wafer coated in sugar paper and lined with a heat-resistant white chocolate."
It seems KFC is jumping on something of a bandwagon:
"Other companies have been offering similar items. Lavazza, the Italian coffee brand, had edible cookie cups, while Coolhaus sells its ice cream sandwiches in potato starch wrappers printed with inks made from vegetables. In New York, Dominique Ansel Bakery offers a chocolate-chip shot, with organic milk poured into a cookie cup."
I guess, for every problem solved there is another problem created. From the description of its ingredients, it sounds like any reduction in waste will be accompanied by an increase in obesity-related health problems.
Have a good weekend.
David Chandler & Bill Werther
Strategic Corporate Social Responsibility: Stakeholders, Globalization, and Sustainable Value Creation (3e)
Instructor Teaching and Student Study Site: http://www.sagepub.com/chandler3e/
Strategic CSR Simulation: http://www.strategiccsrsim.com/
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The Fried Chicken Is O.K., but the Cups Are Delicious
By Stephanie Strom
February 26, 2015
The New York Times
Late Edition – Final