The idea, detailed in the article in the url below (and something that I found on LinkedIn), is brilliant:
"The Romanian city of Cluj-Napoca has reintroduced its smart sports bus station, which gives city residents the ability to ride the bus for free if they complete 20 squats in two minutes. … Dubbed the 'health ticket', the ticket is valid for a one-way trip across the city, which usually costs around 2.50 RON (0.80c AUD)."
One of the best ideas I have seen in a long time – simple, yet effective. An excellent nudge that is not so intrusive that it is likely to discourage participation, and technology that is making implementation of such an idea possible:
"Squats are counted by a device at the bus stop that measures the kneeling of a person squatting. Once completed, the ticket is then printed and the person is able to ride the bus. Tickets are able to be accessed between the hours of 8:00am-8:00pm, with the price of the ticket covered by digital marketing company SYKES Romania."
The idea became permanent after a successful trial, the year before:
"The 'health ticket' scheme was a huge success last year, with reports indicating nearly 1 million squats were completed, resulting in 55,000 bus tickets and approximately 1,900 hours of exercise."
The comments on LinkedIn tell me that something similar is happening in Mexico for train tickets, but my German is not what it once was:
Take care
David
David Chandler
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Exercise equals a free ride in this city
By Jarrod Reedie
May 10, 2021
Architecture & Design
