The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu.

Thursday, October 24, 2024

Strategic CSR - Airlines

The article in the url below covers the issue of sustainability in the airline industry and the current U.S. administration's attempts to incentivize the development and widespread use of sustainable aviation fuel (SAF):

"The best thing for the planet would be for everyone — particularly the most frequent flyers, responsible for the majority of emissions — to fly less. Airlines and government officials around the world, though, are vowing that commercial flight can grow while sharply curtailing its climate footprint. Their plans hinge on using vast quantities of sustainable aviation fuel. In the US, the Biden administration and airlines have trumpeted a goal to use 3 billion gallons of SAF by 2030."

Perhaps not surprisingly, the article also notes the reality of how far we are lagging behind that goal:

"The supply of cleaner jet fuel, though, is still only a trickle. US volumes hit 24.5 million gallons last year. That's an uptick from the 2.4 million gallons produced in 2019. But to reach the industry's goal by decade's end, airlines would need to somehow increase SAF consumption by 122-fold."

The chart accompanying the article demonstrates how far off track we currently are:
 

Take care
David

David Chandler
© Sage Publications, 2023

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The Airline Industry's Biggest Climate Challenge: A Lack of Clean Fuel
By Ben Elgin
April 11, 2024
Bloomberg