The article in the url below demonstrates the fragile nature of CSR in today’s business community:
“For many MBA students a "green" personal life is more important than working for a company with environmentally friendly policies - at least for now.”
Firms and executives who remain to be persuaded by the business case for CSR will take this article (and other similar articles I have read recently) as evidence that all they have to do is wait out the storm:
“More than 75 per cent of respondents state that a company's environmental record and commitment to sustainable business practices is likely to be a greater factor in their employment considerations once they are more established in their careers.”
In other words, a willingness to shelve difficult choices for short term personal gain suggests not much has changed in terms of the danger for firms (at least in terms of employee retention) that ignore CSR.
Have a good weekend.
Dave
Bill Werther & David Chandler
Strategic Corporate Social Responsibility
© Sage Publications, 2006
Sustainability not a priority for students
By Rebecca Knight
475 words
9 June 2008
Financial Times
London Ed1
13
http://us.ft.com/ftgateway/superpage.ft?news_id=fto060820081615293816
