The article in the url below contains some interesting highlights of the 2009 Conscious Consumer Report: Redefining Value in a New Economy, published by the branding consultancy, BBMG:
Green benefits have increased in importance since last year, says the report:
Consumers Want Proof It's Green
“23% of U.S. consumers say they have "no way of knowing" if a product is green or actually does what it claims. 49% look for "made in the USA" [in making purchase decisions]
Green benefits have increased in importance since last year, says the report:
• Energy efficiency (47% very important in 2008, 41% in 2007)
• Locally grown or made nearby (32% in 2008, 26% in 2007)
• All natural (31% in 2008, 24% in 2007)
• Made from recycled materials (29% in 2008, 22% in 2007)
• USDA organic (22% in 2008, 17% in 2007)
When asked unaided which companies come to mind as the most socially or environmentally responsible companies:
• 7% of Americans named Wal-Mart
Asked to name the least responsible companies:
• 9% named Wal-Mart
41% of Americans could not name a single company that they consider the most socially and environmentally responsible.”
Have a good weekend.
Dave
Bill Werther & David Chandler
Strategic Corporate Social Responsibility
© Sage Publications, 2006
Consumers Want Proof It's Green
Jack Loechner
Thursday, April 9, 2009
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=103504
“Featuring new data and new consumer interviews, this year’s BBMG Conscious Consumer Report is designed to help companies better understand what’s driving consumer purchasing and how to close the trust gap to drive growth the innovation.”
“Featuring new data and new consumer interviews, this year’s BBMG Conscious Consumer Report is designed to help companies better understand what’s driving consumer purchasing and how to close the trust gap to drive growth the innovation.”
